The Braves’ revenue increased by $17 million last year, an 8-percent jump, according to a new financial filing by team owner Liberty Media.
The Braves agreed to pay $10 million toward Lowe’s guaranteed 2012 salary as part of that trade. Liberty reported the amount as a fourth-quarter 2011 expense, dropping the Braves to the $6 million loss from what otherwise would have been a $4 million profit for that year. For accounting purposes, that took the $10 million Lowe expense off the Braves’ 2012 ledger.
But even after taking that shift into consideration, the Braves’ adjusted operating income improved by another $18 million for 2012 as the revenue increase flowed to the bottom line.
In its financial report, Liberty attributed the revenue increase to “slightly greater fan attendance and with a slightly higher average price per ticket.” Citing the Lowe trade, the company said income also “was positively impacted by slightly lower player salaries.”
Plus, the Braves are making more money from moving 45 ballgames from Peachtree TV to Fox, though they’re absotively posilutely not saying how much. “Suffice it to say that this is a better deal for us,” says Braves VP Derek Schiller, who would know. Anyway, this is a team that’s making money. And in the form of BJ Upton, they’re putting at least some of it on the field. I hope they let Frank spend a bit at midyear.